The reinvention of a London townhouse

The Clippings team helped a developer transform a derelict townhouse into an upmarket home.


Project summary

  • Clippings delivered an FF&E scheme in line with the client’s vision for the six-bedroom property.
  • Speedy procurement process from dozens of brands thanks to the combination of Clippings online platform tools and in-person support from the Clippings team.  
  • Clippings collated all deliveries in the warehouse and arranged white glove delivery when the location was ready.
  • Clippings project manager oversaw installation on-site to ensure successful completion.

Real estate developer Sounion Limited trusted Clippings to find, buy and install premium furniture in the Chelsea townhouse, making the entire procurement process seamless.

The High Dot Barstools from Fritz Hansen are tucked under the kitchen counter.

Before works started on the house, the building was in quite a state. All the floors had been taken out, with the roof beams visible from the ground floor – making it an inspiring blank canvas. The developer envisioned this doer upper to become a modern, state-of-the-art home with a contemporary design scheme requiring significant architectural invention. Their team decided to keep only the historic facade and introduce modern features like an open kitchen-lounge area and a rooftop terrace. 

Two Rico 3-Seater-Sofas by Ferm Living face each other in the living room.

A seamless experience online and offline  

The furniture scheme needed to reflect this modern layout. The company wanted people to feel an emotional connection when they enter the house. It should be a calming interior with clean lines, influenced by Scandinavian styles. That’s why they asked Clippings to find furniture and lighting pieces with a universal appeal – a brief our team completely fulfilled.

In the reading room, the design choices include the 9602 Floor Lamp from Gubi and the Shawn Place Rocker from Mater.

Having no procurement support in-house, Sounion Limited found the Clippings offering of an online sourcing platform powered by a team of industry experts extremely helpful. Through Clippings, they had access to many excellent brands, including Scandinavian and Italian suppliers. In the research phase, the mood board feature of the platform made the life for the developer's team a lot easier. They filled the board with products discovered in the Clippings online catalogue, so they could compare them and ensure that all products matched in style.

This room features the Gubi's Grashoppa Floor Lamp and the Mags Soft Sofa from Hay.

Following meetings with Sounion Limited, the Clippings team would also add product suggestions to the board. Additionally, the Clippings took the team on a showroom tour through London, so it could see products in real life before making any final decisions. Once the client was happy with all finish and fabric choices, the Clippings team placed all orders with the suppliers.

The rooftop terrace has been fitted out with outdoor furniture from Harbour Lifestyle, sourced via Clippings.

Clippings handled delivery and installation

Like most Clippings clients, Sounion Limited chose to have all ordered products collected and held in the Clippings warehouse. As the site completion was delayed due to the impact of Covid, this proved to be highly advantageous, as Clippings could store everything until the house was ready. 

This kids bedroom features the Flowerpot VP3 Table Lamp from &Tradition, a bed from Italian manufacturer Bolzan Letti and a grey sideboard from Kristina Dam Studio (all sourced through Clippings).

Clippings managed the delivery and installation with a dedicated project manager in the house. ‘The actual installation went absolutely smoothly and was quite straightforward’, says the client, ‘it was just as efficient as the rest of the experience.’

Two IC pendants from Flos frame the bathroom mirror.
A Gubi console table, the Tom Dixon Melt pendant and Menu's Plinth side table (supporting the statue) welcome visitors of the house.
Room with a view: the study features a Porada desk with the Blossi table lamp from Nuura, all sourced through Clippings.

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